Copywriter Michelle Stewart

Copywriter Michelle Stewart

Fashion?

When a brief to turn a boy’s toy into one for the girls landed on our desk, Mel and I decided it was time to create a new fashion trend.

By reinventing the iconic car, the Mini as a mini skirt.

Little did we know it would be talked about in the British national press. Admired by the fashion papers, and reward us with a Cannes Silver Lion and New York Clio.

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Brand Engagement