Copywriter Michelle Stewart

Copywriter Michelle Stewart


Serious Country Flavour

Townies, for want of a better word, can feel out of place when they are out of their comfort zone, i.e following the countryside code.

In this case, it's experiencing the ‘real flavour of the country’ of Ruddles, through the nuances of country living.

This fully integrated campaign was commended by Lürzer’s Archive, and contradicted the 7% drop in the market, increasing trade sales by 11%.

The End of the Drinks War

My cheeky headline for Carling Black Label.

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