Copywriter Michelle Stewart

Copywriter Michelle Stewart


The Brief
Children risk injury playing with toys that don’t carry the Safety Standards CE trademark.

The Solution
Using the element of shock and surprise by showing toys to be as dangerous than their real-life counterparts.

#ASDA Sporting Chance links young people across the UK with free sporting opportunities throughout their summer holidays. ASDA customers used free vouchers in exchange for sporting activity.

What do you give a baby wid a blocked dose?

The Milky Bar Kid

Title: Overboard
Category: Snacks
Product: Walkers 'Loony Tunes' Crisps

Up Next: