Copywriter Michelle Stewart

Copywriter Michelle Stewart


High and Mighty

Sudler & Hennessey, Milan. The event brief to launch ‘Rapatha’, Amgen’s new cholesterol lowering drug.

Guests will enjoy the Capital from an amazing vantage point, and engage in the aerial backdrop of the photo booth.

Playing the ‘Pointless’ game pushes the concept further, with the winning team being the table with the lowest points tally.

Apps will be available to Amgen’s guests to discover more about Rapatha.

Phase two is a ‘Mission Impossible’ theme, in keeping with Amgen’s desire to make Rapatha a success worldwide.

The Activity:

Guests enjoy the thrill of their ‘mission’ by capturing the moment they escape from a death-defying situation!

The Engagement:

Guests discover the scientific advances Amgen made to bring Rapatha to launch – interacting with the latest top tech, image-projected panels and product content.

Nescafé Makes My Day
An illustration of how Nescafé will engage with shoppers.

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