Copywriter Michelle Stewart

Copywriter Michelle Stewart


The Clearville game app

Gamers begin by designing an avatar in their own likeness, which will reside in the trendy district of Clearville.

In order to live a social and happy life, they must visit Clear outlets to boost their levels of cleanliness which raises their level of attraction and boosts their social status.

If their hair’s appearance drops to a dull unacceptable standard, there's a serious consequence (though not as fearful or as pacy as the speed required to avoid activating the bus' bomb in the film Speed!).

No, the consequence of failing to maintain a respectable level of gloss isn't death, but is just as deadly…outright rejection from your fellow peers.

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